BCM110

The use (and abuse) of the media in the modern age

To define โ€˜the mediaโ€™ in 2017 is to engage with an ever-growing list of technologies and interfaces. Gone are the days of relying upon scheduled radio and television broadcasts; we are living in the digital world of online media, content streaming, POTUS tweets and leaked data scandals. The 21st century will be largely dictated by… Continue reading The use (and abuse) of the media in the modern age

Advertisements
BCM110

‘Faux-activism’: the commodification of the good deed

Earlier this year, Alex Holder wrote an article for The Guardian regarding the recent surge in corporate activism. Featuring a close analysis of fashion houses, coffee shop chains and everything in between, Holder reveals the extent to which activism sells in the modern age. Numbered are the days of simplistic celebrity endorsement โ€“ activism is… Continue reading ‘Faux-activism’: the commodification of the good deed